Fleur Wellbeing is boutique Pilates studio located In Newcastle, NSW that offers a wide range of intimate in studio group classes as well as semi private sessions to suit every fitness level. Owner Ellesse Hawkins approached me in 2018 to re-brand her studio identity. A creative soul herself, Ellesse knew she wanted a very simple geometric emblem that was contemporary and could be applied across a wide range of print and web collateral. Drawing on her past love working as a ski instructor in Canada, this logo is influenced by the individuality and simplicity of a snowflake. Ellesse has proceeded on to successfully apply this branding to a wide range of merchadising and branding her own website. It was a pleasure to work with Ellesse.