Natalie Millhouse is a professional copywriter currently working on her PhD. Natalie’s brief was to create a brand identity for her PhD research and revamp her Triflehead website. The target audience for the research project is young adults so I wanted the logo design to be fresh and comtemporary while working in with Natalie’s existing brand Triflehead. The icon is a representation of data collection and diversity. Natalie thought the logo suite reminded her of Piet Mondrian’s Composition work, the red, blue and yellow series outlined by black. I designed a look and feel for Natalie’s website including icons and colour palette which she successfully applied herself to her website. Check it out www.triflehead.com